I believe that Social Media (SM) is the medium to marketing and advertise effectively.  It’s not NEW news but I’m continually amazed about the impact it has on today’s increasingly technical savvy culture.

I’ve shared this video before and the information still true. Click on the video below and pay attention to the info.  Then I’ll get into why you should take the leap into the SM culture.

Now after seeing those stats, you’re either amazed by them and ready to go -OR- skeptical about the entire medium.

Here are some reasons on why you SHOULD take advantage of SM marketing…

1.) Mobile Smartphone and Tablet Devices = The way the Web is accessed.

When was the last time you saw a regular cell phone? The majority of the phones nowadays are BlackBerrys, iPhones, or Android-variants. Now with the advent of tablet computing (iPad, BlackBerry Playbook, etc.), your consumer market is always open to your marketing strategies via advertisements through smartphone/tablet apps, tweets, posts and even the old venerable emails.

2.) Tweet. Post. Shout. Link. Bump. Hoot. = Share.

As the video had displayed, “Word of Mouth” equals “World of Mouth”. Nothing spreads faster than a promotional, viral message from a trusted resource. The sooner and faster you can establish yourself as a trusted resource about your industry, the better. Your consumer base (followers, friends) will then in turn SHARE with their followers/friends driving your message to wide range of new, untapped, like-minded consumers. (Hope that got your attention.)

3.) Don’t be content with creating a little bit of content.

Here’s the litmus test for those who are willing to jump into SM.

Content is KING when it comes to SM. In order to be a resource, you have to have content… and lots of it. I’ve had customers who were totally jacked about wanting to have a SM account and to utilize it for generating new business. I was excited for them but the question I asked was:

“What do you have to say?”

*Imagine “deer in the headlights graphic” here*

“That’s what I thought…”

Ideas for content: Create buzz for new product launches, new blog entry, updates on company best practices, customer-facing events, invite-only events, news articles about your specific industry, etc.

If that doesn’t get you going, you and I need to have a discussion about the benefits of using SM. Email me at mikey@mediadirect.com

Until then, happy sharing… *tweet* Oh look, a special on chimichangas today! Sweet deal. FTW!

It is a time of year-end madness: Organize everything for the next year, thinking about your New Year’s Resolutions, finding time to spend with the ones you love in a historically stressful time.

There’s an adage I’d like to share with you all since I know some of us are wrapped up in the day-to-day grind. (Yes, I’m speaking from a personal stand point)

There isn’t anyone I’ve heard say that, “I should have worked more and harder,” when they were on their deathbed.

So even if we’re all driven to make more, be successful and prosperous, we NEED to remember to make time for, not only others, but ourselves.

Cheers. ~m.

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Cheers. ~m.